Work Samples - Transformers

CHEVROLET
Transformers

PROBLEM: Chevrolet wants to combine the movie Transformers and their promotion. They want to increase their sales on some cars.

TARGET AUDIENCE: (Age:28-65) Small Families, Big Families, Executives, Arabs, Foreigners.

INSIGHT: Since the movie Transformers is coming up, and the character Bumblebee is a camaro, Chevrolet wants to take advantage of that.

SOLUTION: We used the movie for their promotion. Since their campaign is all about upgrading their old car to a new one, we came up with “Tranform your ride.” Its direct to the point and very simple.

CREATIVE EXECUTION: We did the print like a movie poster. We used bumblebee as the main visual and Chevrolet vehicles as secondary. We did Print and POS for this campaign. Hollogram, Posters, Teasers, etc.