Thursday, May 28, 2009

Work Samples - Mena

MENA Awards
MENA CRISTAL ADVERTISING AWARDS

PROBLEM: Mena Cristal needs a poster for their upcoming Awards night. Visual will be used for flyers, cd covers, web banners, etc.

TARGET AUDIENCE:
Advertising Professionals

INSIGHT:
Every year, Mena Cristal holds an advertising awards night. And every year, they need a new look for their event. So they hold a Poster competition and who ever wins will be sent to the awards night for free. Plus the poster will be all over the the venue and internet. Theme should be snow and creativity.

SOLUTION: Created a poster that can be adapted into Web banners, brochure, cd cover, etc.

CREATIVE EXECUTION: Did two options. One is a very funky and catchy poster with all the category symbols of the advertising awards. Other one is with idea of an icicle shaped with the category symbols as the elements.

RESULT: Won 2nd place.

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