Think Big
PROBLEM: As part of small car division, Chevrolet Aveo5 scored low on sales. They think that it lacks character and personality, plus they think that it doesn’t connect at all with the audience.
TARGET AUDIENCE: Youth
INSIGHT: Youth needs to think big for their future.
SOLUTION: To create a funny and witty ad that youth can relate to.
CREATIVE EXECUTION: Image-based. When a cat thinks big, he can be a lion.
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